November 25, 2011

Text SUNKIDS to 20222 to help feed hungry kids

Text SUNKIDS to 20222

Your $5 could feed a hungry kid breakfast for a week.

Now imagine you can double that without spending another dime – your $5 donation will stretch to feed that child for two weeks.

Starting today, with the launch of our Adopt-a-School text-to-donate program, text SUNKIDS to 20222 to donate $5.

The Vancouver Sun Children’s Fund will match your donation, turning that $5 into $10 to help a needy child.

And that’s a child in our own communities, one of the thousands who go to school every day without food in their stomachs, with holes in their shoes and thin and threadbare jackets that are no match for B.C.’s cold and wet winters.

Every penny of your donation goes to help children. The Vancouver Sun covers all administration costs for its Children’s Fund and Telus, a founding sponsor of Adopt-a-School, is paying the cost of setting up and running the SUNKIDS text donation program.

“We’ve come on board because youth is a focus for us and we want to be focused on helping kids in our local community,” said Jill Schnarr, Telus’s vice president of community affairs.

“For a very small amount, $5, people will be able to help buy a new pair of shoes for a kid in need, or a coat, buy them lunch, whatever they need.

You don’t have to be a Telus wireless customer to text-to-donate, and the entire $5 goes to the charity.